Wednesday, November 12, 2008

Selling Science - the old fashioned way

After I made mention of the new critters in the CTV story, I open the newspaper and BAM, they found a new jellyfish or something. It took me a day or so before it sunk in ... the scientists were chumming the waters, trying to interest the populace in their meeting by telling the media about all the suprising new critters that they have uncovered. It is a far use of publicity and, apparently, a successful one. Still, it unsettles me a bit to think that the scientists are massaging the media. They all look so earnest.

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